On many occasions Valsir has supported teams and cyclists that participate in sporting events such as il Giro d’Italia and Criterium dei Circuiti, shown live on SKY.

Valsir was also present in Stuttgart to take part in the victory of the Italian team in the world cycling championship that was held from the 25 to 30 September 2007. A success for the Ladies team, with a gold medal for Marta Bastianelli and a third place going to Giorgia Bronzini, and a gold medal for Paolo Bettini.

Within the area dedicated to the sponsors of the Italian cycling teams, Valsir gave its guests the possibility of meeting up together in the “Spazio Azzurri”, a meeting point for cheering on the home team champions.
At this spot, press conferences were organised and well as sporting and promotional events, in a simple and genuine atmosphere, not unlike the spirit of the cycling supported by Valsir.