Valsir’s name could not be missing in the most popular sport in the world: soccer. We have been present for years now in football stadiums around Italy during the most important matches of the Championship: Roma, Bologna, Torino, Ascoli, Palermo, Siena.
For 2008 Valsir has launched a new advertising campaign to go on air on the television platform,  SKY. The advertisements that cover the innovations in the Valsir product range are shown during the Champions League matches, starting from the first knock-out round to the conclusive challenge on 21 May 2008, on SKY sports channels dedicated to soccer and live viewing of the matches.
Furthermore, the Valsir advertisements will be shown on the Eurosport and Sportitalia channels, with a total of 1000 advertising messages on 10 SKY channels.